Since information is tracked and shared online, ads that pop up are based on information obtained from the websites you have previously visited. I am used to it and I usually ignore them.
But this type of advertising is WRONG.
Yes, that really is an ad for Breyer's Emerson, mimicking the other obituaries it is placed among. Are you kidding me? What advertising agency thinks this is a good idea and will bring customers in?
Even more grating to me is that it is placed underneath the obituary of a dear friend's sister, Jan, who just died unexpectedly after some minor surgery due to a blood clot!
Just look at how closely it mimics the other obituaries. (It popped up several times in my feed - it, and other ads, are sprinkled throughout the obituary section)
Ads among the obituaries are part and parcel of reading the online news, but as you can see in this screenshot, they generally do not look like an obituary - they are centered, there is no name of the "deceased" in the upper left hand corner nor is there a button to click for more information like the "view obituary" buttons in the real obits. It is clearly an ad and not masquerading as a bait and switch obituary.
Regardless of whether or not the fake obituary is placed next to someone I know or a total stranger who has passed away, ads that imitate obituaries are a real low in advertising, and incredible bad taste in my book.
It takes my breath away to see what ad and news agencies will do to make money.
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